OVR is an augmented reality (AR) and virtual reality (VR) platform created on the Ethereum blockchain. Offering users OVRLand, anyone can design any OVRExperience imaginable within their environment. Moreover, creators can sell their virtual reality experiences through the OVR Marketplace. OVR offers artists a platform for closer and more intimate relationships with their fans, whilst offering them an out-of-this-world immersive AR experience. OVR is completely decentralized and offers an advertising infrastructure for sponsored adverts within chosen AR experiences. The platform is secured by the native OVR token and the OVRNodes.